Client: The University of California, Riverside Student Recreation Center and Wellness Partners
UCR Love Week included free events for the mind, body and spirit. I initiated Love Week to promote events happening during the week of Valentine's Day on February 14th at the UCR recreation center. I worked with a creative team to construct hand made flowers to give to UCR Students along with small pins to "gift" to a friend. The campaign included an Instagram photo contest, printed pieces, digital signage, email marketing, and giveaways.